You did the work. You picked a name, filed for a trademark, built a Shopify page, maybe listed on Amazon,

If you sell online in Europe, this is the kind of rule change that can sneak up on you and

You do not need to be famous to get deepfaked now. A founder with a decent webcam, a creator with

If you run an Etsy, Amazon, or Temu shop, this shift is maddening. You list a product in good faith,

You can spend years building a name on Shopify, Etsy, Amazon, YouTube, TikTok, or a SaaS landing page, only to

You finally got your product photos under control. Maybe you used AI to clean up backgrounds, extend a cropped image,

You finally got your .com. Maybe your .co too. You thought the painful part of naming your business was over.

You already have enough to worry about if you run a brand online. Copycats steal your photos, rivals bid on

You can spend months creating the perfect skin pack, emote set, or virtual hoodie for your community, then find out

If you sell into Europe, this is the kind of rule change that can ruin a perfectly normal Tuesday. Your